I think Forest Gump’s mother was talking about the ski business…..”It’s like a box of chocolates, you just never know what you are going to get.” Each day we look at the weather forecasts and see the typical yo, yo effects of early winter weather in the Northeast. No matter how many years we have been at it, we somehow have this utopian view that late December weather is suppose to be postcard winter wonderland picture perfect. The reality is, that is not the case. In fact these ups and downs are the norms and we just have to roll with them. December can be a tough month for those of us who endeavor in winter sports industries. January is when the colder consistent weather pattern kicks in, and it looks like things are headed that way.
We are coming off some great snow, some rain, lots of grooming, some cold weather, snowmaking and more snowmaking and hopefully in the next 2 days we see some big snow if all goes as predicted (pray the European model gets this one right). Our snowmaking and grooming teams are working to get the last of our trails open and top dress the open terrain. This is done overnight so we are not making snow on our guests while they ski. Today started a little murky across the Northeast but shaped up nicely, and now our eyes are on the prize of the next several days.
This holiday period is a big week for the ski industry and although I am not sure we will set any business records this year, it sure could be a whole lot worse (#insertleastyearhere). The good news is that the skiing has been great and this weekend should be super solid for business. What will be key is getting some snow in key markets (i.e. New York, Albany, Boston). No matter how much snow we make (or get), no matter how much we spend on marketing in our markets, nothing beats snow in your backyard to motivate skiers.
OK my gravity addicted friends, keep your fingers crossed for this Nor’Easter to hit us with a good dose of snow and then let’s all get out and enjoy it!