The end is in sight—What a crazy winter season it was this year. Jiminy is now closed mid-week and planning to go weekends through Easter Sunday. Cranmore and Bromley ended operations for the season this past weekend. We certainly run out customers far before we run out of snow at this time of year.
All in all, it was a decent season. Not a disaster like last year, but not banner either. It was a decent snow year across the Northeast with more than 100 inches at all three mountains. There were 28 rain days this season, however. When you think about it, if it takes another day to recover from each rain event, we had somewhere between 50-60 days affected by rain this winter….that’s almost half the season. The good news is that most of our rain events happened early in the week, so we had the “opportunity” to demonstrate our snowmaking prowess over and over again It was a season of extremes with sub zero weather followed by snow storms and bluebird skies, only to be followed by 70 degree days. Such is the weather business. Cranmore had slightly better weather than Jiminy and Bromley this season, but it was clear that the hard work and investment in Cranmore has started to pay off as we had our best performance there since we purchased it in 2010.
Our guest satisfaction scores were strong this year at all mountains, so we know we are doing a lot of things right. We are now deep in our planning cycle for next year to see what we need to do to improve, where to focus our capital improvement dollars, etc. It is a pretty extensive process that takes months, but it is comprehensive and helps us to stay focused on what our guests want and need and what is at the forefront of the industry. We believe that this keystone habit of annual planning is fundamental to our long term success in this industry.
Thank you to all of you reading this blog as you are either a guest, a homeowner, a staff member or somehow otherwise connected to the Fairbank Group, and have a genuine interest. This is a wonderful business to be in, despite its ups and downs, and the relationships we all forge are so rich and fulfilling and give such meaning to life. Thank you all so much because we are all part of it.
No rest for the weary, we are working hard in the never ending quest to get better.
Cheers. Talk to you soon.